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What was the project all about?

This mass participation project aimed to have a large number of people spending a few days carrying out an exercise designed to boost their happiness. Because emotions are contagious it was hoped that their increased happiness would pass to those around them and help cheer up the world!

The project took place between Monday 3rd – Friday 7th August 2009, and was conducted by psychologist Richard Wiseman (University of Hertfordshire and author of 59 Seconds: Think a Little, Change a Lot).

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